Applying Design

exhibition design for johnson tiles at clerkenwell design week

Following on from the success of the previous years exhibition that focused on manufacturing I was invited to design Johnson Tiles’ stand at Clerkenwell Design Week for a second year running, this time focusing on how designs are applied to the tiles surface.

Patterned and textured tile products were displayed amongst a series of design vignettes that each offered insight into a unique manufacturing process. A giant silkscreen wall, framed with elegant brass strips, was created from screens selected from the factory floor. Some old, some new, each unique design work represented a moment in the company’s history thus creating a rich tapestry of creative endeavour. In turn, each silk screen was used to print the positive version of each design on paper, allowing for the finer detail to be discovered. Elsewhere, another wall of paper was displayed, this time creating ethereal representations of tile textures through the use of embossing.