DILLYDALLY: AW 22/23 Packaging report
SEASONAL STORIES : DILLYDALLY
AW 2022/23 PACKAGING
With our lives in perpetual states of action and production DILLYDALLY encourages us to stop, smell the roses, unplug, be brave and embrace the art of boredom.
Main Elements:
The Joy Of Being Un-productive
Embracing the path of creative exploration rather than focusing on a result. Taking the right to be creative for the sake of being creative. Express yourself for yourself, not for others.
Reboot Creative Connections
Getting in touch with your inner child. Think outside the box. Dare new aesthetics that don’t fit in any box. Embrace your personal style without following conventions.
Unplug
The need to touch, feel, smell, taste, and see material things. Appreciation and need of in-person interaction. Exploration of new philosophies of living and loving.
Materials & Textures Expanding Foam
• Unbridled imagination and play form the basis for DILLYDALLY packaging, and no materials or textures are off limits provided they allow creative flow
• Failures may occur but are embraced in the creative process and allowed to remain in the final product
• The use of expanding foam is central to the story; it allows the creation of unpredictable shapes and forms as well as textures that are entirely unique and unexpected on packaging
Shapes: Collaged Formations
Colouring, cutting and collage are a central pillar in the creation of shapes for DILLYDALLY packaging.
Creative freedom is allowed by not having a set of standard designs or forms in mind when creating and connecting shapes.
Blocks of colour are overlaid and overlapped to create energetic and vibrant abstractions.
Two and Three dimensions combine to form a delicate balance of chaos and order.
Prints & Graphics: Play-Full
• By shaking off the inhibitions of adulthood, DILLYDALLY packaging graphics exude the childlike joy of drawing for drawing's sake
• Imagery is simple and stark, but spreads and grows to fill the page, without the fear of criticism or reprisal
• Mirrored patterns can create structure and order but the freedom to position and collage details remains at all times
• Play is encouraged and designs tempt us to join in, to assemble, and to color in ourselves, however we see it fit
Typography & Logo: Make Your Own
• Why conform to using someone else’s typography or logo when you can create your own?
• DILLYDALLY embraces the aesthetic of the creative individual who is brave enough to do things their own way
• Entirely new shapes and forms can be invented through collage and assemblage
• Even familiar logos can be given an unexpected new lease of life when a creative process is applied in an unconventional manner
• DILLYDALLY typeface and logos are characterful and cheerfully unique
Colors: Building Blocks
• DILLYDALLY offers a bright and varied palette without being overly bold or brash
• Colors are given their own space to shine in, meaning they come together as separate blocks rather than through mixing and shading
• Complementary combinations are playfully constructed to create joyful pastel pops that fizz with excitement
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